It can take some thinking to get to what is the No and what is the Yes. David Cameron, the U.K.’s leader of the opposition, didn’t mince words this week in saying No to a society with diminished personal responsibility, and Yes to one with more personal accountability. Bold words for a politician, but any individual’s “ideal” will have a strong degree of good-old human judgment of “this beating that.”

Some of the No assertions are tough to make because they expose our values. In school I had to say “No” to a fellow student who wanted to repurpose an assignment a friend had used in the same class the previous term. The difference in orientation came down to our respective Yes and No statements.

• Me: Yes to learning by doing, and No to taking someone else’s work.
• My Classmate: Yes to efficient use of available information, and No to reinventing the wheel unnecessarily.

A thousand personal beliefs, experiences and orientations inform my and my classmate’s position. It is almost pointless to argue who is right because it comes down to conflicting emotional judgments that could stem from “fear of getting caught,” “pride in own work,” etc.

Being aware of our ideal is important; how open you are about it is another matter. Declaring these ideals really does put you “out there,” and it is tough to keep control of a conversation or exchange that touches these. That said, whether it is No to being underemployed, No to being micro-managed, or No to imbalance in life, sometimes the buck actually stops. In my working history, it has always (eventually) felt good/paid off to stick to real Nos. (All due respect to my time-starved classmate!)