Getting People on the Same Page
The world has always been complex, though this may be more apparent today. One way to describe the challenges of sustainable business is the triple bottom line of (1) monetary return, (2) environmental impact, and (3) societal implications. Much corporate messaging claims to address all three. To avoid this being simple PR exercise (positioning, at best; and hypocrisy, at worse), leaders have to acknowledge trade-offs that drive strategic decisions.
Recall the recent statement by Toyota’s President that the companies growth objectives overshadowed the necessity to maintain safety standards within the supply chain. This is an example of a strategic issue in business sustainability: is our priority growth or product safety? Whether through formal policy, or informally within the organization (and ideally in both cases), there is great value in clarifying the position of the organization. Done well, this drives an aligned corporate culture where tough decisions become clearer.
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- Recent Posts
- Blogroll
- Meta
