

It’s the mantra of excellence for process engineering and supply chains everywhere: right product, right place, at the right time. How could it not fix all that ails any organization, be they financial problems, customer service problems, quality problems, or any other type of problem? If there were only a broad consensus on the definition of “right,” things would be easier. In instances where “right” is not perfectly clear to all involved, there is an opportunity for a conversation (or negotiation). The adversarial nature of such interactions can cause them to consume more resources than necessary or can mean the conversations never even happen. It is easy to see how these “battles” arise.
Are you picking your battles?
By definition, those working in supply chain are “caught in the middle” between two nodes in the chain. When this idea of “right” becomes a struggle between, for example, consistency and timeliness (e.g. I don’t need it right, I need it on Tuesday), you can make a judgment call as to which of those positions is more “negotiable.” “The boss said Tuesday,” is an understandable piece of evidence to introduce to the consistency camp. But is “Tuesday” reasonable? Is the consequence of missing the deadline worth the consequence of breaking with consistency? That is a conversation that may be difficult to broach, especially if “The Boss” has little time or attention to expend. Engaging rather than accommodating may bring about a more informed decision and direction. A solid base of relationship capital—with all parties—can help move this to a collaborative conversation rather than a battle of “The boss said” vs. “That is crazy!”
Are battles picked for you?
In a competitive environment, whether trying to win business in the marketplace or win resources internally, it is easy to fall into the mindset of a win-lose approach that creates adversaries rather than collaborators. It is worth asking oneself, “Am I the one who is making this adversarial? Can I see it a different way?” It is equally beneficial to ask, “Have we been pitted against each other?” Well-intentioned people may have created a reward system (formal or informal) that sets up the interaction as a zero-sum game. (e.g. on time or on budget?) If you have different measures of success, it is another instance of right vs. right. Is there a common “right” that makes sense to both of you (e.g. customer satisfaction)? If so, you are now allies in engaging to have better measures in place for next time.
So…
The “right” actions and initiatives can come from many places, but those originating from a supply chain function may carry the risk of being seen as a hindrance and not a help. It takes a deft appreciation of the overriding narrative to understand which actions will be most effective and what conversations (up, down and across) will enable implementation with the least amount of resistance.
One big advantage of supply chain is the end-to-end view that this discipline affords. In his novel The Ground Beneath Her Feet, Salman Rushdie recounts, “The only people that see the whole picture are those who step out of the frame.” We are all in a frame, but I think that those in supply chain have one of the wider ones going. This can help them see the more wide-reaching “right” way to do things. Sensitivity and skills in collaborating will help.
THIS ORIGINALLY APPEARED IN THE NEWSLETTER FOR THE CANADIAN SUPPLY CHAIN SECTOR COUNCIL – Oct. 2011.

This week in the Globe and Mail, Rita Trichur shared details from an in-class exercise conducted by Prof. Ariff Kachra at Ivey Business School (University of Western Ontario). In short, as I understand it, the students were given an opportunity to pay “tips” in order to access additional value from the professor in the form of extra class work and recommendations for jobs. The not-so-shocking denouement is that he was using this as an exercise to prove a point in class.
The more shocking fact,to me, was that apparently several students actually paid money. I love the exercise in that it forces students to make a decision, which should be the activity that MBA education helps. What the description of the article misses (although this may have been part of the class debrief) is the ethics involved in that decision. Value distribution could be one point of this exercise, but what does it say about the students who were prepared to pay money for additional help with the course material or for a positive job recommendation.
Additional support for course work can take many forms from hiring a tutor to buying last year’s tests. I am not sure where the ethical line is exactly, but I will suggest that paying a professor cash in order to attend an extra tutorial is on the wrong side of that line. I will say the same for cash for recommendations (but the recommending function of linkedin could be a real accelerant for that line of business!).
I would hope that in addition to Prof. Kachra’s intended lessons, the students who paid him the money carried around a sinking feeling in their respective stomachs. I would hope that feeling came before the “reveal,” but reading this story makes me wonder two things (1) can you actually teach ethics? and (2) did the students realize that, in real life, the “reveal” could be whole lot messier?

SHE’LL SAY (Sr. VP spoken to her “coach”):
We had a number of discussions within the senior team about whether or not to bring supporting functions into a shared services framework. It was a really good exercise and we were able to clarify some important strategic issues.
For example, although we have been trying to do more work in Canada (with a recent focus on competing more effectively on public sector contracts), the bulk of our business comes from U.S. customers. One of our director’s is very quick to wax on about “selling the value” and that “objections on price are a cover something else.” That is all well and good, but when you largest customers dollar is in a pretty steady slide, it might be worth looking at price. This latter point was pushed by our CFO, who is not used to having to explain himself, but to his credit, he took us through the thinking, and even apologized for making it so basic.
The key measure for this project is profitability, and if it is implemented correctly, we will see a significant increase in profits even with steady or even slightly lower rates to our U.S. customers.
In the mean time, this gives us some budget room to build up some resources and make some very strategic hires that will help us compete for upcoming public tenders here and out West. The joke on our last bid was that we were in danger of being the dog that actually caught the car… Needless to say, we didn’t catch it, but we’ll be in a better position to in about 8 months.
HE’LL SAY (Department Manager, overheard at the water cooler):
First of all, if you are going to make a bad decision, why not get on with it. The hype around this “new direction” was unbelievable. Do you really have to have three “offsite strategy sessions” to figure out how to bury accountability for me and for my team? It would have been faster to say:
“Folks, a lot of people have been whining about how unfair it is to celebrate success openly, so we are going to put you all on the same team… and by the way, we are going to get into bed with some governments because they have the same view that we do.”
I have been running this division for 8 years, and for the last 7 we have put up the best numbers in the worst market. It took me a few years to get the team that I wanted, but right now we are a well-oiled machine, and we all love competition. For Pete’s sake, we are most competitive with ourselves. I am supposed to be happy reporting into a “shared services” lead that supports all markets. I can tell you right now who the weak links are, but this model is guaranteed to give the weak links better air cover.
I’LL SAY (to you in this post):
A common literary device is the split perspective. More than half a century ago, the movie Rashomon (http://www.imdb.com/title/tt0042876/) tells the story of a rape and murder (or was it?) from different perspectives, all of which appear to be truthful.
In the above (very general) example, and constantly in very specific situations, the same thing happens. Such truths as “we will focus on public sector contracts” and “we are making changes to reduce expenses and help profitability” will be explained and recounted in different ways.
As alluded to earlier, no one perspective can know all the implications, so picking the actions is an important exercise that involved understanding strategic issues and opportunities. It is also safest to place these actions within a simple strategic storyline: “Our run-rate business is diminishing; we have to look for new sources of revenue.” At every opportunity, make obvious the connection between strategic story and the actions. Without a context, just like “HE SAYS,” people will fill in their own… and it may be very detrimental to your overall goals.

The monthly mailer from APICS brought my attention to a panel hosted by SAP at the end of September that touched on how supply-chain related activities can lead to business sustainability and, more importantly, can reduce risk. One of the comments on the website of the original article suggests that this is not “new news,” and goes on to share the commentator’s own presentation from 8 years prior conveying a similar risk-reduction message.
I concur that stating “It’s not about going green, it’s about making money and minimizing risk” smacks of motherhood, but the clarification this from a strategy level will quickly become a negotiation about trade-offs involved. For simplicity sake, let’s look at an industry that makes no pretense in the “doing good” department: contraband cigarettes.
Tom Blackwell’s recent series in the National Post exposes a picture of a complex supply chain and the risks taken on by some of the parties. Beyond the tobacco farmers as suppliers of raw materials, the industry needs paper and filters. Suppliers would be smart to engage their buyers in a discussion in order to fully understand the risk and return trade-offs. The discussion should address the risks involved with supplying illegal factories, apparently located on First Nation reserves. The balance of risks (of being associated with a contraband industry) with return (of additional sales) can become a business decision beyond its ethical implications.
You can see how this becomes an internal negotiation, as well, and provides an opportunity to clarify what is acceptable by multiple measures (e.g. what do we mean by sustainable, ethical or other measures?). Avoiding these negotiations leaves a larger degree of risk than necessary. If/when a crisis breaks regarding untoward supplier relationships, the communications and public affairs department may be stuck with: “We never bothered to ask” as a defense. This may not be acceptable to stakeholders on grounds ranging from ethics to stock price.
Gaps between “doing” and “saying” create risks that need to be acknowledged, and then managed and reduced. Treating these situations as a collaborative negotiation (internally and externally) can assist in this process. Not every industry operates in such proximity to ethical and legal risks. Nonetheless, the approach is similar. Sustainable business can offer some common ground from which to build a conversation/negotiation about shared value. A first step is to identify the different aspects of sustainability and how they are prioritized. It will be worth the effort.

Earlier here, I introduced AUTHORITY, EXPERTISE and INFORMATION as dimensions to consider in determining if and why to collaborate with different parties. Importantly, this decision is driven by what you need from other parties and not whether or not you like them. For context, let’s say we are addressing complex supply chain relations that directly affect the sustainability—economic, environmental and societal—of today’s business models.
The net/net of the earlier column was, if you have all three of these elements, collaboration is optional.
THE “2 out of 3” SCENARIOS
#1 – No AUTHORITY – Sell the idea
The extent of simultaneously moving parts in most business functions creates a situation where those managing the work cannot be familiar with all the intricacies. Having information and expertise usually means that you can see the consequences of a decision (e.g. “No, we can’t just ship in larger quantities to make sure we meet demand; the expense and risk of housing inventory in that particular location is prohibitive.”).
The approach here is to “sell” the right idea. If you have fostered a degree of “benefit of the doubt” with the “authority” figure, this can be very easy. If the relationship is not there yet, this will demand a thorough understanding of that person’s interests, and a savvy ability to tell them what they need to hear. This is the realm of persuasion and communication skills. In my view, it is the responsibility of our informed experts to get these ideas through.
#2 – No INFORMATION – Help me help you
The final scene in the Cohen Brother’s movie “Burn After Reading” illustrates this situation perfectly (and hilariously), but in real life these interactions can horribly frustrating. Picture a situation whereby you are a competent cook and you have the authority to make whatever you want for dinner. Yet your question “what do we have in the house?” is met with either:
1 – “Well, there is a lot of stuff in the house,” OR,
2 – A detailed list of “everything” in the house.
The fog created by the audience’s lack of expertise can thicken if they are at all intimidated by the degree of authority. These situations are quick to break down completely (e.g. “we’ll eat out tonight!” or “just let me in the kitchen to see for myself!”) The overriding “help me help you” desire can—time and patience permitting—also take the form of tolerating the lengthy list and taking what is useful.
#3 – No EXPERTISE – Hand over the authority
This is the flip side of “No AUTHORITY” and demands a large degree of comfort with the lack of expertise. But, no, this doesn’t mean abdicating completely! Those in authority are tasked with taking a wider look at things, so, to use our first example, they understand the trade-offs involved with running short on supply (e.g. disappointed customers), as well as the trade-offs involved with keeping more inventory (e.g. higher costs and risks). Taking all into account, they can arrive that the decision that does the “best” for the organization.
The interesting part here is the word “best,” which should come down to strategic priorities for sustaining business success, rather than “best” for specific segments of the company (short-term profitability) or individuals (least headache potential). With the necessary separation of expertise and authority, such strategic priorities need to be very clear. A colleague of mine and I consult with organizations to align such strategic priorities with elements of the triple bottomline (profit, planet and people) and to leverage those in engaging with various stakeholder groups. The ensuing conversations, though tough, are well worth having in preparation for evaluating such trade-offs.
If there was any danger of your supply chain getting dull, this can certainly spice things up nicely.

What kind of person are you: Competitive? Big-picture thinker? Assertive? Conciliator? Other?
Such tags tend to promise clarity, but bring in a bundle of behaviours and attitudes that may or may not relate. When these words find themselves describing quadrants or supporting wider groupings on a personality test, you almost need a glossary to explain the context (and the particular bundle).
I run into this with my working descriptions for negotiation strategies.
A couple of semantic challenges are:
- Even if you are not “a competitive person,” you can still pick a strategy of “competing” in a certain situation;
- It can make strategic business sense to “accommodate” the needs of others and you don’t have to be weak-kneed to do it;
- Collaborating with a party does not mean agreeing with them all the time, and you don’t have to be “nice” to do it.
I will suggest that collaboration is a default for supply chain initiatives, given that the relationships (internal and external) have to be maintained over a period of time and that, in today’s competitive (semantics again!) environment, there is no room for compromising the returns on time and dollars spent.
So do you have to collaborate all the time on everything? Not at all.
Before giving you the model, let me give you this:
Glossary of Terms
Information: Results, data, examples and findings that may help in determining a superior course of action.
Expertise: Orientation, experience and training that enable one to see relevant implications of a decision prior to its implementation.
Authority: Structural or informal power to direct the actions of others, coupled with accountability for the consequences of a decision.
If you have all three, there is no need to collaborate. Why would you? You have all the information you need, you know what is important for the decision, and your sphere of responsibility allows you to “make the call.”
This doesn’t mean that you have to be obvious about “going it alone,” but engaging others would be strictly for relationship-building. You will decide if this is worth the effort.
Tune in next month for an elaboration on what to do when you have “two out of three” (which “ain’t bad,” according to Meatloaf).
THIS ARTICLE FIRST APPEARED IN THE AUGUST NEWSLETTER FOR THE CANADIAN SUPPLY CHAIN SECTOR COUNCIL.

Summer can give you pause to reflect on actions and decisions of the past…and question choices you made. One important decision in addressing some of the tension of collaborative environments is whether or not to involve (or use) others in conversations. Replay a situation as if the decision depended on a coin toss: Heads, enlist an agent; Tails, go it alone.
The Case for Heads: Buffer for Cultural Differences
In stakeholder discussions with my classes and my clients, we often delve into cross-cultural dimensions that can reflect in different values and motivations. Doing my undergrad in business in the early 90s, cross-cultural management pretty much meant dealing with Japan. Now, in this country – and specifically in supply chain – you likely encounter people from different cultural upbringings several times a day.
To deal with cross-cultural issues, I always ask those with firsthand experiences to share their insight. It is safer to address some prickly stereotypes from the “inside.” This particular dimension of in-group/out-group dynamics creates an opportunity to buffer cultural disconnects (including clashing corporate cultures) by involving someone who can see both sides, and, perhaps more importantly, is seen to be able to see both sides.
Call them “agents” or buffers, due to experience of circumstance, using people in this way can go a long way to smoothing some natural tensions, as well as offering translations, including when “maybe” really means “no,” as can be the case with the Japanese culture.
The Case for Tails: Fight Your Own Fight
One of the case studies that I used this summer in my negotiation class involved a classic showdown between a beleaguered airline and its union. In a recent discussion, a student, who was sitting with me to “negotiate” a portion of the final grade, reiterated his position that management should have used a third-party mediator. The rationale being: no emotions, just facts. It really is simple, or at least was in the student’s mind.
If you have ever been “buffered” in this way, it can actually set off an entire new range of emotions that reflect frustration in not being able to make a case directly and suspicion that the “mediator” (or agent) will not accurately reflect your interests. I wonder, in retrospect, how this student would have reacted if I had appointed a third party to hear his case for an improved grade.
Many times you have to “fight your own fights,” if not for control of the situation then to establish yourself for this and future interactions. Relationships matter.
So what?
The interpersonal side of collaboration can be exceedingly complex. That said, there are some instances where the decisions are clear (e.g., work through someone or address a situation directly). Context can give you an idea, but rarely do we get certainty. Experimenting and taking chances (coin tossing?) can create situations that you can reflect upon and learn from.
Happy reflecting!

I started off a letter to the editor (for the May 31 National Post story, Winner would lose at Ottawa soccer league) with the following: “I think there is a fundamental belief in some that better rules make better situations.”
(See full published letter here, or in the print edition of Wed. June 2.)
Those running this kids’ soccer league saw the downside of a blowout game and constructed a rule to penalize a team (with a loss) if their margin of victory was greater than 5 goals. The belief, presumably, is that winning by more than 5 goals is unsporstmanlike. I think I understand the motivation, but I question the “rules-based” approach to this. If the league had a culture of sportsmanlike conduct, the rule is redundant. If the league lacks sportsmanship, rules won’t change that (e.g. if humiliating the opposition is a motivation, there are ways to do it outside of running up the score).
In my consulting work, I get to see a lot of attempts to introduce rules that make for better working situations by, for example, instilling such values as “respect” or “teamwork.” How such values play out goes straight to the corporate culture. Does “respect” mean “don’t waste each others time,” or does it mean “don’t create any tension here”? Does “teamwork” mean “willingly involve others in what you are going” or does it mean “attend the summer company BBQ”?
Part of my consulting work is helping clients realize the culture they have, and envision the culture they want. Sometimes, we find the two are surprisingly close together. Other times, there is a considerable amount of revelation about the current state, and some clear decisions for leadership in forming the desired state (e.g. what do we mean by “respect”?).
Policies can play a part of the migration to a “better situation,” but they can also be extremely counterproductive:
“I know that meeting was a waste of time, but we agreed that one of our rules was ‘no interrupting in meeting,’ right?”
Policy has a clear place. I fundamentally question its use as the primary means of shaping cultural dimensions. You can’t regulate respect in the office, or sportsmanship on the field. If either are there, everyone knows it. If these are lacking, it is important to be clear about what you have, and be smart about how you make the shift.

The thread that I try to weave through most what I do (including my writing in this space) is that communication can be strategic on the smallest (micro) levels. By strategic, I mean trying to get the most for the least. By communication, I mean storytelling through writing, talking or meeting with people. Sample supply-chain related stories (aka – agendas) include: sharing the upside of the switch to centralized purchasing, understanding why a process is not working in practice, or encouraging diverse groups to share all their information.
Some ears may be deaf to these storylines, but there are three things that I think can help you be more strategic in telling your story (even to the metaphorical hard of hearing).
Three enablers of strategic storylines
1 – Seed the idea
Communication works on networks social, informal, or otherwise. People may pay more attention to things that are being discussed. Favourable discussion can lead to: “everyone is talking about how good this is, so it must be good.”
Deferring judgment, I bring you the social media example of the “tweet sheet,” which is, under one definition, a list of “key messages” that you send to your friends so they can independently “tweet” your messages to their networks and beyond.
Judgmental note: I was gobsmacked when I heard this. Isn’t social media supposed to be this bastion of authenticity? Everyone has an agenda!
The ethical discussion is beyond the scope of this column. Seeding ideas is one way to tell a story. You may be able to plant seeds in ways that fit with your way of operating.
2 – Use what’s there
Again, I draw from a marketing discipline. A consultant relayed the story of working with a producer of breakfast cereal: “One of the things that kept coming up was the stat that a cereal box is read X number of times. Finally someone decided to capitalize on that real estate!” Similar rational sits behind using the cleverly placed ads on bathroom walls.
Where are people looking already? Does the company newsletter attract eyes? Is there a place where people tend to wait (e.g. outside a particular directors office)?
Again, be wary of the line between “clever and subtle” and “overt and cheesy.” Best to keep well on the former side.
3 – Question the change
I was in a discussion last month that questioned the entire premise of “buy-in.” The logic being that, looking back at theories of motivation, people won’t do what they don’t want to do. (I was in a discussion yesterday where a client had recently realized that “power” was the answer.)
Asking the “what if” question of yourself gives you what you need to go forward. So, what if we can’t centralize all purchasing? What if we can’t get reliable information from sales? The steepness of the downside may illustrate how much effort you put into this.
==
My secret hope is that everyone makes their case well, and the result is actions and directions that serve the best interests of all involved. (My “best” includes a good dose of sustainability.) I will get you my “tweet sheet” and cereal box decals, if you want to help get this message out. Of course, we all realize that much of this could be (1) happening already, and (2) impossible to achieve. More of 1 will put me out of business, and I haven’t “bought into” 2 just yet.
THIS ORIGINALLY APPEARED IN THE MAY NEWSLETTER ON supplychaincanada.org

The theme of telling “the truth” vs. telling “your story” recurs in the world of business communication. (The question of the existence of “the truth” opens a philosophical conversation best kept to coffee houses and whiskey bars… We want practice, please!) One specific application of business communication is in trying to find a job. A dripping irony is that “the truth” probably won’t get you a job.
“Hi there. I am really good at analyzing business data to improve supply chain performance. I get bored pretty easily if I am not challenged. I have a low tolerance for arbitrary rules, and I hate to be rushed to make a decision when I know I need to do more analysis.”
However, as the storyteller of your skills and abilities, you carry a responsibility to align your story with your truth. A colleague of mine shared some insight from one of his field contacts:
“The context and the technical expertise is the easiest type of knowledge to share with a new hire. Give me someone who has a desire and ability to learn, and can work with others in a team environment. That is the kind of person that I want to hire.”
Apparently, there are challenges in filling this particular bill. Even if those are the requirements, I guarantee you won’t see a job description that says only:
“Wanted: someone who can learn our systems reasonably quickly, and work with our people reasonably well. Good benefits. Pay commensurate with experience.”
JOB EXPERIENCE, EDUCATION, SKILLS and ABILITIES are parts of your storyline (and maybe even headings on your resume), however the underlying questions you face are: Can you do this job? And, if you can do it, do you want to do it for us? Deeper questions include, “have your overstated your qualifications and abilities?” and, especially if you a shifting careers, “do you have a realistic appraisal of your value (in this new marketplace)?”
You may be able to defer the answers to these questions almost indefinitely. I will suggest that for all concerned, truthful answers to these create the most value for employee and employer. Everyone expects a degree of story, especially in the written communications (Cover letters, C.V., resumes, etc.). The interview process, especially the latter rounds, provides an opportunity for both sides to explore and share a bit of truth. On both sides of the equation, it is dangerous for the story to stray too far from it!
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